Marketing can feel overwhelming, especially for small business owners and influencers who wear multiple hats. That’s where the 6 Ps of marketing come in—they provide a simple yet powerful framework to help you build, evaluate, and scale your brand.
The 6 Ps of Marketing: A Smart Strategy for Small Businesses and Influencers
Let’s break them down:
1. Place
This is where people find your brand. While social media is a great visibility tool, your website should be your digital home base. Unlike platforms like Facebook or Instagram—where the rules can change anytime—your website is fully in your control. It should reflect your brand and convert visits into leads, sales, or community engagement.
2. Price
Your pricing tells customers how you value your product or service. Whether you sell subscriptions or rent apartments, price affects demand. Smart pricing strategies consider perceived value, market demand, and operational costs to keep your business sustainable.
3. Product
It’s more than what you sell—it’s the full experience. A good product delivers both tangible features and intangible benefits, like great customer service or community value. Think beyond the sale and into the user experience.
4. Promotion
Promotion is how you reach and retain your audience. Emails, ads, social posts, events, and partnerships work together to move customers through the sales funnel. Make sure you’re tracking results so you can improve what works.
5. Positioning
What do you want to be known for? Clear positioning separates you from competitors and sticks in the minds of customers. Whether it’s low prices, premium experiences, or unique value, make it clear.
6. People
Finally, people are the heartbeat of your business. Understand your audience, connect authentically and build trust. Also, people include your team members and businesses you partner with for success. That’s where loyalty begins.
Use these Ps to create a strong, customer-centered marketing strategy that grows with your business.
